Palms sweating, heart racing, your chest feeling tight. Every golfer has dreamed about what it must be like to face a putt that could win a big tournament.
But even if you say to yourself, “If I hole this one, I win the Masters,” there is no way to replicate the pressure that golfers like Rory McIlroy and Justin Thomas feel when it is all on the line on a Sunday afternoon.
Soon, however, we will find out exactly how pros like that handle pressure, even if they have a poker face.
The PGA Tour has just named Whoop as its official wearable. As you might recall, the PGA Tour and Whoop, a Boston-based performance tracking and analytics company, teamed last June to provide players, caddies and tour officials with more than 1,000 Whoop 3.0 straps.
Several players had been wearing the straps on their wrist or biceps to track their workouts, recovery and sleep before Nick Watney’s strap revealed that he might have contracted COVID-19 last June. It showed Watney that his respiratory rate had spiked on the Thursday night of the RBC Heritage. Whoop’s research revealed that could often a sign of coronavirus, even if a person is asymptomatic, so Watney requested the PGA Tour arrange for him to be tested. That test confirmed that he did have the virus.
For golf fans, the most exciting part of the new relationship is the Whoop Live for Charity initiative. Whoop will show some players’ biometric data and heart rate during defining moments throughout the season, with that information being displayed as video of those moments is played.
So, as someone prepares to hit a putt to win the Players Championship, during highlights, we might see that his heart was racing or that he was as calm on the inside as he appeared on the outside.
Players who appear in the Whoop Live for Charity features, as the unique program is called, will get to donate $10,000 to the charity of their choice on behalf of Whoop and the PGA Tour.
“We’re eager to begin a first-of-its-kind activation at the tour that will incorporate player biometric data with defining moments from the golf course to create fascinating content for fans,” said Brian Oliver, PGA Tour executive vice president of corporate partnerships.
Whoop is a private company and Thomas and McIlroy have invested in it and have been using the strap for well over a year.
“Having the ability to monitor my recovery on a daily basis is helpful for my overall performance,” McIlroy said. “Now, fans will have access to player data that will change the way they experience and engage with the game.”
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